It is well known that any company engaged in offering products and services must maximize customer satisfaction and constantly provide optimized communication. Now, since there are so many methods (which may already be obsolete), today we want to introduce you to the WhatsApp Carousel; a new feature that will allow you to interact dynamically and engagingly at all times.
The main objective of this article is to provide you with the necessary knowledge so that you can achieve your goals and your company can generate greater interest and popularity through a template that enhances the experience and satisfaction.
With that said, stay with us and discover the great benefits and improvements you will achieve by interacting with your users through the WhatsApp Carousel.
Let’s go for it!
What is the WhatsApp Carousel and How Does It Work?
Let’s begin this journey by understanding this new feature offered by WhatsApp Business API to optimize customer service and develop better business results:
Definition and Features of the WhatsApp Carousel
The WhatsApp Carousel is a message template that offers extensive functionality for visualizing products and services. Its operation is based on the display of different cards that the customer can scroll through easily, along with a product description.
In other words, it is a single message that provides detailed product information along with images or videos that represent it.
Differences Between the Carousel and Other Interactive Messages
There are currently many interactive ways to communicate with users, which are quite practical for businesses worldwide. Now, the WhatsApp Carousel stands out because it enhances the user experience by facilitating communication.
We mention this because, by using this feature, your leads and customers will not need to leave the chat to learn about your products; one single message will be enough, integrated and personalized with what the user requests.
Benefits of the WhatsApp Carousel for Businesses
Once we have learned about this tool and understand what it is about, it is time to discover all the benefits it offers, which will optimize how customer service operates in a company:
Greater Engagement with Customers
Commitment to customers will increase by providing dynamic communication; this is mainly due to the satisfaction that will now be generated. So, offering real-time communication where users can easily find what they need and request it through a single chat is the ideal way to foster their loyalty and drive sales growth.
Personalization and Segmentation of Offers
It is common to find generalized, non-personalized messages. However, that is unacceptable for the WhatsApp Carousel; therefore, it allows for managing the segmentation of offers and enables you to personalize each message and request. Thanks to this, you create unique experiences that will lead to an increase in conversions.
Facilitates Navigation and Sales Conversion
Something that customers will always appreciate is the ability to browse and manage their experience easily and securely; therefore, being able to send multiple images or videos where they can select the product or service they want harmonizes operations and produces a higher level of satisfaction in both first-time contacts and returning customers.
How to Implement the WhatsApp Carousel in Your Business
Now that we have learned everything necessary about this new feature, let’s see how we can implement it and thus obtain the benefits mentioned earlier:
Requirements to Activate the Carousel in WhatsApp Business API
The first and foremost requirement to activate this feature is to have a WhatsApp Business API account, which means having an associated phone number and complying with Meta’s security policies and requirements. After that, the next step is to create our template and ensure that everything is in order.
Best Practices for Designing an Attractive Carousel
The best way to design a first-class carousel is to pay attention to basic but fundamental details that will allow for a positive change in customer service. Among these, we can find:
- Produce simple and clear texts.
- Use friendly language that aligns with your brand personality.
- Display harmonious and clear images.
- Avoid excessive text or colors (simplicity is best).
- Regularly update the cards and templates created.
These simple tips will help you create top-notch communication at all times.
Integration of the Carousel with Other Business Tools
We are almost at the end, but we don’t want you to leave without learning how the WhatsApp Carousel connects with other functions and optimizes its operations and communication with customers:
Connection with CRM and Chatbots for a Personalized Experience
It is hard to imagine this feature working optimally without a CRM system, as it provides the ability to analyze data and interactions with users, generating predictions about preferences and determining what the customer needs. While managing all this, chatbots handle immediate responses, sending the appropriate templates at the required time.
In conclusion, we have the perfect team that will ensure the company’s success and the expected results.
Kommos Guide to Whatsapp CRM – YouTube
Why Implement the WhatsApp Carousel in Your Business Strategy?
At this point, it seems easy to answer this question. In summary, we can say that by implementing this feature, we generate a higher level of customer satisfaction by providing a personalized message that includes images or videos with the required product or service description.
In conclusion, we obtain a tool that enhances business strategy thanks to its ease, quick response, and practical development that businesses need today.